The Royal Mail is cutting the cost of sending small parcels ahead of the Christmas rush, it has announced.
Standard small parcel delivery by second class will be set at £2.80, saving consumers £1.
Items previously classed as medium parcels, provided they weigh less than 2kg, can be reclassified as small - with a potential saving of up to £5.20.
The discount is available to private and small business users, and is set to operate from 20 October until January 18.
The dimensions of the small parcel size is to be changed during the special period, with a maximum length of 45cm, 35cm wide and 16cm deep.
The decision to cut prices comes after a flurry of complaints from online sellers over prices charged by the delivery service since its privatisation late last year.
It said users will be able to put bigger items or more smaller goods into the new small parcel dimensions.
On its website the Royal Mail describes some examples of what can be sent - many are typical online purchases - such as coffee machines, ladies' boots, audio speakers, winter 'puffa' jackets and desk lamps.
Royal Mail Parcels managing director Nick Landon said: "We are pleased to further simplify our stamped parcels portfolio to provide great value and support consumers and small businesses.
"To launch the new small parcel format we are introducing a festive price promotion that will benefit customers sending Christmas presents to friends and relatives, marketplace sellers and smaller businesses selling gifts online."
But the new prices will not be offered to high volume users of the service.
Companies that send more than 1,000 parcels a year and use its contract services do not get a price cut during the three-month promotion.
In recent months Royal Mail has faced increased competition from private delivery firms and couriers.
It recently announced plans to open parcel pick-up points on Sundays in some areas, hitting back at private firms' more restrictive hours.
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