The PlayStation 4 console sold more than a million units on its first day, according to Sony.
The new machine went on sale in the US and Canada on Friday, and is being released in Europe and Latin America on November 29.
Andrew House, head of Sony Computer Entertainment, called the response "phenomenal" and said sales were still going strong.
"We are extremely grateful for the passion of PlayStation fans and thank them for their continued support," he said.
Sony has said it expects to shift five million PS4 consoles by April.
Sky News' review of the console found it delivers on the hardware front and praised its sleek design but, like a number of other testers, thought the games available at launch were "fairly limp".
There were also a few teething troubles on launch day, with the PlayStation Network online portal crashing under the strain of people logging in.
Microsoft is gearing up for the debut of its own next-generation console on Friday and will be hoping to hold on to existing fans as well as tempt any "floating gamers".
The Xbox One is £80 more than the PS4 at £429, but comes bundled with the new version of the Kinect movement sensor.
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