Tesco In Challenge To iPad With Hudl Tablet

Tesco has launched its challenge to the iPad and the Kindle with its own tablet computer, the Hudl.

The Android-operated, seven-inch device is priced at £119, a snip compared to its Apple counterpart but on a par with the Google and Kindle offerings.

It has a high-definition widescreen display, nine hours of video battery life, and 16GB of memory, which can be extended to 48GB.

The tablet, which comes in black, blue, red and purple, goes on sale from September 30. It offers wifi, Bluetooth and a micro HDMI port.

The Hudl goes on sale on September 30

Its closest competitor is the Kindle Fire, which starts at £99. It also has a seven-inch screen, and nine-hour battery life, but just 8GB of storage.

The iPad mini, with a 7.9-inch screen, starts at £269, and also has 16GB of memory.

The supermarket chain's chief executive Philip Clarke made a thinly veiled jab at the more expensive competitors by saying: "The digital revolution should be for the many, not for the few."

The Hudl has an in-built Tesco launcher button, which allows users to shop, see their Clubcard points, watch movies on Tesco's Blinkbox system and listen to music.

It also comes with a range of in-built apps, including YouTube and Google Chrome, and users can download new apps on Google Play.

Mr Clarke said: "We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK."

Tesco said that the Hudl had been designed from scratch taking into account what customers wanted.

The machines have been built by a manufacturing partner based in China, which also manufactures products for Microsoft, HP, BlackBerry and Sony.

Microsoft is expected to announce new Surface tablet computers, including a version with a smaller screen to compete with the iPad mini at an event in New York on Monday.

The original Surface launched in October but sales have been slow.

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