Ikea has begun selling solar panels to customers in the UK - in its trademark flat-pack style.
The Swedish firm said it was using Britain to test the ground for its plan to offer renewable energy to the mainstream market worldwide because of the country's current electricity prices and financial incentives from the Government.
Ikea says the panels will pay for themselves in seven years The company said it was not the first general retailer to sell solar panels but claimed its partnership with Chinese firm Hanergy was the only one to provide a built-in care package.
Ikea said a standard, all-black 3.36-kilowatt system for a semi-detached home will cost £5,700 and include an in-store consultation and design service as well as installation, maintenance and energy monitoring service.
Ikea's chief sustainability officer Steve Howard said: "In the past few years the prices on solar panels have dropped, so it's a really good price now.
"It's the right time to go for the consumers, " he said.
The company claimed the solar panel investment would pay for itself in about seven years for the average home.
The Government offers private solar panel owners the opportunity to sell back electricity to the grid on days when they have surplus production and has a financing plan for solar power investments, which means residents can buy a system for no up-front cost and pay it off gradually.
"That is a great deal. If you are going to be in your house that long, your energy will be free after seven years," Mr Howard said.
The panels are currently only sold in Southampton but Ikea said its stores across Britain would follow in the coming months.
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