Helen Mirren Models M&S Autumn Collection

Written By Unknown on Senin, 19 Agustus 2013 | 23.33

Acclaimed fashion photographer Annie Leibovitz has captured a selection of "Britain's leading ladies" for a campaign showcasing the new Marks & Spencer collection.

The "Meet Britain's Leading Ladies" campaign will be launched next month and features photographs of a dozen successful British women from various fields.

Among those photographed are the actress Dame Helen Mirren, artist Tracey Emin, author Monica Ali, Olympic champion boxer Nicola Adams and creative director of US Vogue Grace Coddington.

Marks and Spencer advert The photographs show a dozen of Britain's leading women

Ballerina Darcey Bussell, supermodel Karen Elson, singer-songwriter Ellie Goulding and charity campaigner Katie Piper also feature in the latest M&S campaign.

Patrick Bousquet-Chavanne, executive director for marketing and business development at the retailer, said: "We wanted this campaign to signal a new and confident tone of voice to introduce Autumn.

"Annie was the perfect choice to shoot a campaign of this magnitude.

"Her unmistakable, signature style, with its truly dramatic aesthetic was exactly what we needed to communicate the essence of the campaign and of the new M&S.

"Annie's photography has become synonymous with defining key moments in the history of brands over the years and, as such, we feel that this campaign is the ideal way to illustrate M&S' move into a new era."

There was no place in the line-up for model Twiggy, who has starred in M&S adverts for the past several years.


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